City Branding
Noumea is the capital of New Caledonia, an island in the Pacific Ccean. Settled by both Britain and France during the first half of the 19th century, the island became a French possession in 1853. It served as a penal colony for four decades after 1864. French influence can be felt everywhere; from the food you eat to the shops that flank the highstreets. I looked towards the Indigenous community for inspiration.